WE build
GTM THAT does
the selling
Design? Yes. But the kind that moves numbers: clearer narrative, smarter packaging, investor confidence, and repeatable pipeline.
& BRANDS
the team behind Drip • the team behind Drip • the team behind Drip • the team behind Drip • the team behind Drip • the team behind Drip • the team behind Drip •
Serena hernandez
I build go‑to‑market systems that turn high‑potential products and businesses into growth engines. Over 7+ years, I’ve helped pre‑seed and Series A founders—and privately held firms—ship launches, align teams, and prove traction fast. My work spans positioning, pricing & packaging, channel strategy, and sales enablement; the through‑line is clear: make it easy for customers and investors to say “yes.”
Founder + Strategist
wHY dRIP CREATIVE?
I founded Drip Creative after years as a full‑stack marketer inside high‑growth environments. We keep strategy and ownership in one place—and bring in specialized partners only when needed—so you get traction without the chaos.
NUMBERS THAT SPEAK FOR THEMSELVES
We believe in strategic marketing that not only looks good, but also performs. From businesses we've launched to clients with new products who keep coming back — these numbers aren’t just for show. They represent results. Real ones.
30% YOy
$12M+
$25M+
Revenue growth supported across engagements
Influenced pipeline
In funding earned through compelling GTM narratives
“Brilliant marketing strategist.”
Serena is our go-to marketer for my private business investments. She stays well ahead of the curve on branding and marketing tactics that drive impact and brings customers through the door.
If you are looking to drive awareness for your business, I can’t think of anyone in this space I’d recommend more than Serena.
Jeff B.
Founder, South Hickory Holdings
“incredible thoughtfulness and professionalism to any project set before her.”
A skilled product marketer, social strategist, and digital professional, Her approach is methodical, playful, and mindful of the swiftly changing digital landscape. On the same day, she can work on a product launch, speak as a content expert on a webinar, then help write a CRM email sequence.
S. David R.
Founder, SDMRamirez
“I’ve had the pleasure of working with many marketing professionals, and Serena is exceptional.”
After more than a year of working together I continued to be amazed at watching her adapt to our rapidly changing business and her ability to approach every project with a smile and a positive attitude. Serena is always willing to lend a hand to anyone who needs it
Matt G.
CMO, TrueLoyal
